Every tail deserves to blaze with health
We're adding 3-5 years to dogs' lives through science-backed nutrition
When I, Manaal Maniyar, welcomed Einstein into my life in March 2020, I never imagined that my Labrador puppy would transform not just his life, but mine as well. As Einstein rapidly gained weight despite portion control, I fell into a rabbit hole of research about canine nutrition.
What I discovered shocked me:
"Commercial pet food contained up to 55% carbohydrates, while dogs biologically need only around 12%. The industry was essentially selling processed carbs disguised as pet nutrition!"
With a background in building businesses at Udaan and Dealshare, I knew I had to take action. Einstein became our first test subject, and the results were remarkable. Within months, he transformed from an overweight 42 KG to a healthy, vibrant 31 KG dog with boundless energy.
This personal victory couldn't remain just that โ not when millions of dogs were suffering needlessly. In 2022, TailBlaze was born with a mission to revolutionize pet nutrition by eliminating harmful carbohydrates and returning to species-appropriate nutrition.
Today, we're proud to be India's first organic pet nutrition brand, present in 7 countries, with manufacturing partnerships with global companies like Unilever. But more importantly, we've helped transform over 10,000 pet lives โ adding years and quality to their time with their families.
What began as one dog's journey has become a mission to redefine pet nutrition worldwide.
