The TailBlaze Story
14 March 2020
Driving home with newly adopted Einstein on his lap.
March 2020
Carrying Einstein through the door — home for the first time.
March 2020
First bonding moment on the floor by the couch.
25 March 2020
Lockdown begins — inseparable, 24x7.
2020
Deep conversations with 'Einstein' — a nod to his namesake.
2020
Bathroom mirror moment — he follows everywhere.
2020
Playful teasing — 'Who's the good boy?'
January 2021
Dreaming of Einstein's 1st birthday.
2020
High-five — tricks learned in under a month.
Early 2021
Limping begins — something's wrong.
Early 2021
Hospital in Anand — an X-ray reveals arthritis; surgery.
Early 2021
Carrying him up the stairs post-surgery — weeks of careful recovery.
Mid 2021
Late nights studying canine nutrition.
Late 2021
Experimenting with formulations in the kitchen.
2022
Success — Einstein and the pack happily fed on the new formula.
2022
Street dogs, before and after 3 months on the trial formula.
3 July 2022
TailBlaze launches — built on Ayurveda, made in India.
7 November 2022
Curie arrives — 'POW!' — her first meeting with Einstein.
Late 2022
Einstein and Curie — close and bonded.
2022–2025
SAPL Pets factory — manufacturing scales up.
February 2025
TailBlaze today — and the journey's just beginning.
Why HeartPour was Built
9 out of 10 dogs are eating enough food but not enough nutrition. Whether it's carb-heavy kibble or incomplete home-cooked meals, essential nutrients are often missing from the bowl.
HeartPour completes dog nutrition with:
- High Protein (2x), Low Carbs Formula
- 100% Natural Ingredients
- 15 months FreshTail™ Technology Freshness
- PanchTatva & Longevity Focused Blend
What TailBlaze Stands For
Longevity Focused
Ayurveda-Inspired
Wellness
Tested By Our Experts
Built By
Community
Meet the Founders
Manaal
Co-founder & Einstein's Parent
Former pet industry veteran driven by a
mission to fix what's broken in canine nutrition.
Palak
Co-founder
Pet-parent at heart, building the TailBlaze
community for longer, healthier dog lives.
Which One Do You Think Is Healthier?
TailBlazing Innovation
Most Innovative Pet Company - People's Choice
PetFair at SEA 2025, Thailand
Most Innovative Pet Product
Brand 2025 - India
Launching HeartPour for dog
longevity in India
Launching HeartPour for dog
longevity in India
Launching HeartPour for dog
longevity in India
Launching HeartPour for dog
longevity in India
Become a TailBlazer Today!
Join our community of dog enthusiasts all over India